"If you can't describe what you're doing as a process, you don't know what you're doing."
– Dr. W. Edwards Deming.
I GET IT—until now, no one has provided a repeatable, straightforward process for business development. The product, passion, and soft skills are there, but the missing piece is a clear set of daily, weekly, and monthly tasks that drive consistent, measurable results. That’s where Kelly comes in.
Ready for a Proven Process? Start Here!
Kelly's proven system, refined over 18 years of industry experience, empowers business development specialists and the companies they represent with a clear, results-driven process.
 Productivity
- Standardized processes streamline workflows, improving productivity.
- Clear workflows reduce confusion and redundancy, boosting team morale and efficiency.
- Streamlining reduces costs and enhances productivity, protecting profits.
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 Consistency
- Processes ensure consistent quality and fewer errors.
- Consistent methods ensure consistent outputs.
- Maintaining quality protects reputation and customer satisfaction.
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 Accountability
- Enhances organizational performance.
- Improved collaboration.
- Data-driven decisions reduce errors and impulsive risks.
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He didn’t just provide strategies—he helped transform my approach, helping me rebuild my process into a proven and successful practice.
"Working with Kelly Kennedy through his Business Development Coaching program has been a game-changer. His enthusiasm, proven experience, and ability to break down business development into clear, practical steps have made a huge difference in my own growth. What truly sets Kelly apart is that he didn’t just give me strategies—he helped transform the way I approach business development entirely, turning it into a repeatable and successful process.
He’s incredibly encouraging, insightful, and patient throughout every session, and his program is not only effective but also easy to apply. If you're serious about leveling up your business development skills and driving real impact, I can’t recommend Kelly and Capital Business Development enough."
Micah Dixon
Evolve Technology
The knowledge I gained is truly mind-blowing.
"I’d like to take a moment to thank Kelly Kenney and his Business Development Mastery Program. This program is more than just a collection of knowledge – it offers a well-structured breakdown and formula for success in business development that is simply fantastic. Honestly, the sessions were so engaging and fun, they went by far too quickly!
The knowledge I gained is truly mind-blowing. I highly recommend this program to anyone currently in Business Development, or even to those, like me, who are just starting out."
Chris McAradyÂ
Mountainview Safety Services
Kelly has a unique ability to break down the BD process in a way that’s simple, clear, and easy to understand, which has made a huge difference in my own development.
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"I couldn’t be more grateful for the experience. His enthusiasm for business development, combined with his extensive experience and proven results, makes him an invaluable resource. Kelly has a unique ability to break down the BD process in a way that’s simple, clear, and easy to understand, which has made a huge difference in my own development.
He didn’t just provide strategies—he helped transform my approach, helping me rebuild my process into a proven and successful practice. His ability to break down complex concepts into actionable, results-driven steps was exactly what I needed. Beyond his expertise, Kelly brings an incredible mix of patience, kindness, and insight, making learning from him both natural and empowering.
If you’re looking to level up your business development strategies, drive real impact for your company, and build unwavering assurance in your approach, I highly recommend Kelly Kennedy and Capital Business Development."
Jemia Fong-Zagiel
Pacific Ropes
Kelly's curriculum takes the guess work out of business development.
You'll get the who, what, when and how of bringing bigger
and better opportunities to your company.
Learn More
