Build Your Business Development EngineâOne-on-One
Lead with Confidence. Create Predictable Pipeline. Accelerate Your Growth.
Business Development Mastery 1:1⢠is a twelve-session private coaching program for founders, entrepreneurs, and business development leaders who want a complete, personalized BD systemâand the direct support, accountability, and clarity to implement it at a high level.
Your 1:1 Program:
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12-Week Private Coaching Experience
đ Live Weekly Sessions | Mondays, Tuesdays or Thursdays at 9:00 AM MST
đŻ Fully Customized Strategy Built Around Your Business
Secure your spot and begin building the business development engine that creates consistent opportunities, stronger meetings, and predictable growthâguided step-by-step with personal coaching.
Start My Mastery Program
Whatâs actually holding you back?
Youâre not unmotivated. Youâre not bad at BD. And youâre definitely not alone.
Youâre a leader carrying the weight of growthâon top of everything else it takes to run a business or guide a team.
Hereâs what most leaders experience:
One week youâre generating leads.
The next, youâre deep in client delivery.
Then operations pull you in.
Then hiring.
Then proposals.
Then⌠suddenly your pipeline is quiet again.
Itâs not a skill problem.
Itâs not a motivation problem.
Itâs a structure problem.
Most leaders were never shown how to:
⢠Build a unified BD system
⢠Run a weekly BD rhythm
⢠Communicate with clarity
⢠Navigate meetings with authority
⢠Conduct outreach with confidence
⢠Manage a CRM that actually helps
⢠Build a pipeline that doesnât collapse every quarter
And while youâre trying to do all this⌠youâre also expected to be active on social media, show up professionally online, build your personal brand, and stay visible in a world that never stops moving.
Thatâs the real issue:
BD isnât the only thing you do. Itâs just the thing everything depends on.
Until you build a clear, repeatable, personalized engine, growth stays unpredictableâno matter how talented or experienced you are.
But that can change fast.
You Donât Need More Training. You Need a Coach.
Iâve been in sales & business development since I was 18.
Iâve coached founders, executives, and teams across North America.
Iâve interviewed more than 150 world-class entrepreneurs, CEOs, and experts on The Business Development Podcast.
And Iâve helped leaders transform chaos into clarity.
The truth is simple:
When you build BD alone, it feels heavy.
When you build it with a coach, it becomes simple, structured, and sustainable.
Business Development Mastery 1:1⢠is the expanded evolution of my original six-session program.
It is deeper.
More personalized.
More structured.
More strategic.
And designed to support real transformationânot just education.
If Accelerator helps you build the engineâŚ
Mastery 1:1 is where we build YOU into the leader who runs it confidently, consistently, and without hesitation.
Micah Dixon, Director of Business Development
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Working with Kelly Kennedy and Capital Business Development exceeded all expectations.
I came in looking for structure and left with a complete, high-performing business development system tailored to my style. Kelly's depth of knowledge and ability to simplify complex strategies was game-changing.
What really stood out was his mix of insight, patience, and encouragementâhe made the learning process empowering. Coming from a tech-heavy background, I also gained tools and efficiencies that transformed how I work.
If you're serious about leveling up your business development game, Kelly is the coach you want in your corner.
Jemia Zagiel, Owner
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Working with Kelly through his Business Development Coaching program has been a game-changer.
His energy, experience, and ability to simplify the BD process have made a huge impact on my growth.
Kellyâs coaching is clear, encouraging, and results-drivenâand the strategies he teaches are both effective and easy to implement. I highly recommend him to anyone ready to level up their business development game.
Chris McArady, Sales Associate & Junior Business Development
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Kelly Kennedyâs Business Development Mastery Program is a game-changer.
Itâs not just knowledgeâitâs a clear, structured formula for success in BD. The sessions were engaging, fun, and flew by.
The insights I gained were truly eye-opening. Whether youâre new to business development or looking to sharpen your skills, I canât recommend this program enough.
Thank you, Kelly!
Colin Harms, President Â
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From our very first conversations, he instilled a new level of confidence in me. He supported me, pushed me, and made me feel accountable in a way that really catapulted me forward.
I was searching podcasts and the internet for something to help me grow my business â and start with myself first. I came across The Business Development Podcast and the rest is history. The number one thing that made me choose to work with Kelly was when I reached out and he actually responded. That showed me he genuinely cared â there was a real person on the other end.
From our very first conversations, he instilled a new level of confidence in me. Iâve always believed in myself, but when youâre a one-man show, youâre a one-man show. He supported me, pushed me, and made me feel accountable in a way that really catapulted me forward.
The push was exactly what I needed. We canât ever let our foot off the gas in business â if youâre in the slow lane, youâre losing. Kelly was as excited about growing my business as I was, and he was right there, step by step, helping me make it happen.
Being part of the group coaching program and the Catalyst Club has been incredible. Itâs private, itâs supportive, and itâs a place where you know youâre not alone. If youâre on the fence â jump in the deep end and just do it. If you wait, tomorrow never comes.
Tara Behrens, Founder
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If you're looking to improve BD performance without the ego or overwhelm, Kellyâs your guy.
Kelly Kennedy is the kind of leader who transforms business development from a vague concept into a clear, actionable growth strategy that is backed by results.
Since launching The Catalyst Club, Kelly has been able to assist professionals, and their businesses increase pipeline activity, refine their outreach, and close more dealsâall while fostering an environment thatâs collaborative, supportive, and energizing.
What sets him apart is his ability to meet people where they are, provide practical tools they can implement immediately, and create measurable momentum. Whether it's boosting lead conversion rates, improving follow-up systems, or simply reigniting motivation, Kelly delivers.
If you're looking to improve BD performance without the ego or overwhelm, Kellyâs your guy.
Adam Kimmel, Founder & Content Marketing Consultant
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I walked away with a process that now takes just four focused hours a week to run, and as a solo founder juggling everything, thatâs a game-changer.
Before joining the Business Development Mastery Accelerator, I was kind of fumbling my way to success. I had a strong offer, but my processes were messy and inefficient. I knew things could be better if I just had a clear system. I literally Googled âbusiness development podcastâ to get smarter and found Kellyâs showâthatâs where the trust started. When the cohort opened up, the timing was perfect. What really surprised me was how powerful the group format was. The community, the shared experiences, and the support around the sessions were incredible. The coaching didnât just help me understand business developmentâit gave me a framework I could apply immediately. I walked away with a process that now takes just four focused hours a week to run, and as a solo founder juggling everything, thatâs a game-changer. The program simplified something that used to feel overwhelming. If youâre thinking about working with Kelly, show up ready to engage and youâll walk away with a clear, repeatable strategy that fits your business.
Mark Wheller, Educator & Consultant
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I had the visionâbut never pulled the trigger. What Kellyâs program gave me was clarity, confidence, and a step-by-step system that made launching feel possible.
Before joining the Business Development Mastery Accelerator, I had ideas, plansâeven a full business modelâbut fear kept me from starting. What Kellyâs program gave me was clarity, confidence, and a step-by-step system that made launching feel possible. The structured process helped me break down big goals into weekly actions, and suddenly consulting opportunities started finding me. I stopped hesitating and started saying yes. I never expected the powerful community or how collaborative it would feelâeven among competitors. What surprised me most was the mindset shift: I realized I am the business. Iâve gained traction on LinkedIn, embraced visibility, and finally feel like Iâm moving forward. This isnât just for founders. Itâs helped me in my career too. If youâre stuck on the edge of starting, this program will show you the path.
Nate Simpson, Principal
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I can plan the heck out of anythingâbut this program gave me a real bias toward action. It drew that out of me, paired it with a strong community, and helped me see that my skills could go far beyond just the AEC space.
Before joining the Business Development Mastery Accelerator, I was confident in my consulting work but knew something was missing in how I approached business development. I had experience, I had clients, but I didnât have a systemâand as a solopreneur, that lack of structure was holding me back. I found Kelly through The Business Development Podcast, and after weeks of hearing consistent, practical advice, I knew he wasnât just talking theoryâhe was building real results.
What made the biggest difference for me was the combination of structure and community. The program gave me the tools to move from planning to action faster and more consistently. I also didnât expect how powerful the group environment would beâhearing from others going through similar challenges gave me clarity, confidence, and momentum.
The biggest shift? I walked away with renewed focus, an actionable framework, and a wider lens on where my business could grow beyond the AEC industry. If youâre looking for real business development coaching that actually moves the needleâthis is it.
Daveed Henriquez, Client Development Manager
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Business Development Mastery gave me the formula to escape the hamster wheel of endless meetings and the community I didnât know I needed to thrive in BD.
Before Kellyâs program, I was stuck on the hamster wheel â too many meetings, too many events, and no clear structure for what actually mattered in business development. Business Development Mastery gave me the formula I needed. I realized I donât have to run myself into the ground to be successful, and that gave me back time, focus, and even balance outside of work.
The biggest surprise was the community. BD can feel lonely, but Kelly has built a real network where you can reach out, share ideas, and get support. His program is what I wish I had when I first started â clear, practical steps that separate business development from sales and client relations. Kelly brings creativity, inspiration, and structure that actually work. This isnât just coaching â itâs a movement in the BD world, and Iâm proud to be part of it.
Whatâs Included in Your Mastery Package
â Twelve Private Coaching Sessions
Step-by-step guidance through every part of building your business development engine.
â Personalized Business Development Roadmap
A custom plan built specifically for your goals, market and business model.
â Full Access to the Business Development Mastery System
The same frameworks taught in our group program â but rebuilt just for you, with coaching support.
â Messaging & Positioning Refinement
Clear, powerful messaging that removes friction and increases opportunity.
â CRM Optimization & Pipeline Structure
Your CRM becomes a simple, effective revenue engine â not a spreadsheet graveyard.
â Meeting Strategy & Performance Coaching
Structure, presence and flow that turn meetings into momentum.
â Outreach Strategy, Scripts & Execution
Messaging, cadence, and confidence to reach out â and reach the right people.
â Weekly Accountability & Feedback
Real-time correction on messaging, outreach, follow-up and BD habits.
â 6 Months of Catalyst Club Access
Your ongoing community for leadership, growth and weekly support.
â Certificate of Completion
An official, recognized certification issued by Kelly Kennedy & Capital BD.
Course Outline â What Youâll Learn Over 12 Sessions
Session 1 â Foundations, Introduction & Goal Setting
We begin by understanding your business, market, and challenges. Together we define your 12-week transformation goals and build your personalized roadmap for predictable growth.
Session 2 â Identifying Your Value Proposition
We refine what makes your business unique, what your clients truly value, and how to articulate your offer in a way that consistently wins attention, meetings, and opportunities.
Session 3 â Marketing Material Review & Passive Strategy Optimization
We audit your website, pitch materials, branding, and message clarity. Then we design a passive BD ecosystem that builds trust and credibilityâeven when youâre not actively selling.
Session 4 â Ideal Customer Profiling & Target List Strategy
We define your buying positions, ideal industries, and strategic opportunities. Then we build a tiered target list and map the paths to reach each segment with precision.
Session 5 â Meeting Success Strategies & Leadership Presence
You learn how to run high-impact meetings, ask better questions, lead conversations, handle objections, and show up with stronger confidence and authority.
Session 6 â CRM Systems & Sales Process Integration
We select or optimize your CRM and build a simple, powerful pipeline system. Youâll know exactly what to track, where opportunities stand, and how to stay consistent.
Session 7 â Messaging, Storytelling & Authority Positioning
We refine your personal and business story, sharpen your messaging, and strengthen your positioning so you sound clear, credible, and compelling in every interaction.
Session 8 â Execution & Performance Lab
This is the live performance breakthrough. You bring real outreach, calls, emails, meeting notes, and active deals. Together we:
⢠analyze real execution
⢠tighten scripts and messaging
⢠refine intros, transitions, and objection handling
⢠correct hidden mistakes
⢠optimize follow-ups and cadence
⢠adjust strategy with real-world data
This is where your skill level jumps forward instantly.
Session 9 â LinkedIn & Social Media Strategy
We build your digital presence and teach you how to use LinkedIn as a warm-access engineâbuilding authority, opening doors, and attracting consistent inbound opportunities.
Session 10 â Deep Dive on Active Marketing
We design your outreach engine from the ground up: emails, scripts, pattern breaks, follow-up rhythms, nurture strategies, and long-game systems that create real pipeline movement.
Session 11 â Goal Setting, Weekly Success Habits & BD Math
We build your performance rhythm: goals, KPIs, weekly BD targets, accountability structure, and long-term success habits. This becomes your business development operating system.
Session 12 â Program Synthesis, Launch Strategy & Long-Term Growth Plan
We bring everything together into your complete BD engine. You leave with:
⢠a 90-day growth plan
⢠a long-term execution strategy
⢠a clear BD identity
⢠the confidence to execute at a high level
This is where your transformation locks in.
Who is this program for?
What if Iâm new to business development?
What if Iâve been in BD or sales for years?
How much time will I need each week?
What if I canât attend a session?
Is this coaching or training?
Will this help me get more leads and close more business?
Is this program customized to my business?
Do I get support between sessions?
Do I need to have a sales background to succeed in this program?
What makes this different from other BD or sales programs?
Is there a certificate?
How do I know if this is right for me?
What happens after the 12 weeks?
Donât Miss OutâYour Next Level Starts Here
Business Development Mastery 1:1⢠is your opportunity to finally stop guessing, stop grinding alone, and stop carrying the weight of growth without a system that supports you.
Most leaders wait too long to get help.
They tell themselves:
âIâll figure it out.â
âI just need more time.â
âI need to fix this other thing first.â
But weeks turn into months.
Momentum fades.
Pipeline slows.
Confidence dips.
And the pressure only gets heavier.
It doesnât have to be that way.
You deserve clarity.
You deserve support.
You deserve a business development engine that works even on your busiest weeks.
And you deserve a coach who is fully invested in your success.
This program is intentionally limited.
Itâs hands-on.
Itâs personalized.
And it requires full attention to every client â which is why only a small number of spots are available.
If youâre ready to build a system that creates opportunities every single week, strengthens your confidence, and gives you a repeatable path to predictable growthâŚ
Then this is your moment.
Your next level is right here.
All you have to do is take the step.